So, a new alternative to the same old thing... i put JP in a trench coat and a shiny disco shirt and had him strap in his IPOD for a little experiment. He went out holding (not flipping or throwing) his sign which only cost us $7.50 to have made (local sign shops should have comparative prices. He tried out every retarded dance on the corner that he could and in one after noon business quadrupled. After a full weekend of this during busy traffic periods at a nearby intersection we had drawn in enough new customers to last a year.
For the local neighborhood it was all about people knowing that there was even a restaurant located there. Since the businesses opening, over a year earlier, nobody had introduced the business to its local community. Community, meet JP.
No I am totally kidding. this is not my Sous Chef. But a great idea for drawing in business. The point is that you don't have to put a homeless man on the corner (wont reflect well on impressions of your eatery anyway) and putting a half naked girl on the corner is only going to bring you a certain kind of business that you really could do without anyway (unless your a trashy bar). Dancing and dressing up employees was a bright way to show that we are fun and it was definitely reflected.